Widener David

[Saiful0101]

But a call is an offline action. A person saw an ad, followed it to a website, saw a phone number and reached for a smartphone. That's it, from that moment on you won't know anything about his further actions - because the system "doesn't see" calls. For Google Analytics, a person simply left the website. But in fact, he called, made an order and purchased your product.

If a person does not perform a target action on the site, but immediately calls, then a vacuum is created in the data:

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Call tracking was invented specifically to solve this problem .

There are three types of call tracking, which differ in the principle of number substitution and are suitable for different needs. But they all have in common that a code is installed on the site that substitutes phone numbers.



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Each advertising source is assigned a separate phone number. Let's say you advertise in three places: on billboards, you have a contextual advertising campaign (cpc) running, and people come to you from free search (SEO).
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phone number database

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